The Toplistbot
Brand
A visual and verbal identity built for the gaming community — bold, trustworthy, and relentlessly player-focused.
Our Mission
We level the playing field for private server owners. By automating the grind of toplist promotion, we give communities the visibility they deserve — so server owners can focus on what matters: building unforgettable player experiences.
Core Values
Player-First
Every decision we make starts with the gaming community. We build tools that server owners actually need, not what looks good in a boardroom.
Relentless
We never settle for "good enough." Our automation engine runs 24/7 so your server keeps climbing while you sleep.
Transparent
No hidden fees, no black-box algorithms. You control every vote, every country, every username. Full visibility, full trust.
Community Driven
Built by server owners, for server owners. Our Discord is our product team. Every feature request is heard and weighed.
Color Palette
Purple conveys creativity and ambition. Indigo adds trust and depth. Together they form the heartbeat of our brand.
Brand Purple
Accent Indigo
Surfaces
Typography
Display / H1
Inter Black
72px / 1.1 line-height / -0.02em tracking
Heading / H2
Inter Bold
48px / 1.15 line-height / -0.01em tracking
Subheading / H3
Inter SemiBold
30px / 1.3 line-height
Body Large
Inter Regular — 20px with 1.6 line-height. Used for introductory paragraphs and descriptions.
Body
Inter Regular — 16px with 1.6 line-height. The workhorse of our interface. Comfortable for long reads and UI copy.
Caption / Label
Inter Medium — 14px uppercase with wide tracking for labels and badges
Voice & Tone
We speak the language of gamers — energetic, authentic, and always on your side.
Energetic
We speak with momentum. Our copy moves fast, hits hard, and keeps readers engaged.
"Stop grinding for votes. Start dominating the rankings."
Authentic
No corporate fluff. We talk like gamers talk — direct, honest, and real.
"We've been where you are. Grinding votes at 3 AM. We fixed that."
Empowering
We give server owners the tools and confidence to grow their communities.
"Your server deserves the spotlight. We're just the stagehands."
Playful
Gaming is fun. Our brand reflects that with moments of wit and personality.
"More votes than your ex has red flags."
Use "we" and "our" to show we're part of the community
Sound like a faceless corporation
Be specific about features and benefits
Use vague buzzwords like "synergy" or "leverage"
Celebrate wins and community growth
Overpromise or guarantee unrealistic results
Use gaming terminology naturally
Force memes or slang that feels inauthentic
Components
Buttons
Cards
Hover over me — I lift up!
I'm clickable with a ring on hover
Badges
Inputs
Gradients
Shadows
Logo Usage
Clear Space
Maintain at least 20px of clear space around the logo on all sides.
Minimum Size
Never display the logo smaller than 32px in height for digital use.
Proportions
Always scale the logo proportionally. Never stretch or distort.
Ready to build something great?
Use these guidelines to create consistent, on-brand experiences for the Toplistbot community.